PROVIDING USEFUL TOOLS to parents has long been at the core of the PJ Library experience.This includes sending out our children’s books with information such as guides to pronunciation and explanations of concepts, as well as suggestions on how to use the books to discuss Judaism as a family.
It was only a small leap, then, to give parents the opportunity to choose a book of their very own. In the summer of 2016, we launched the initiative, Parents: It’s Your Turn, which invited parents to choose one of four Jewish books. Made possible by PJ Alliance funding, the program was completely free and a great success: more than 45,000 PJ Library parents chose a book!
GOALS OF THE PROGRAM WERE TO:
- Gauge parents’ interest in receiving Jewish books written for adults
- Learn more about which genre(s) of books parents found most appealing
- Determine parents’ interest in receiving digital and e-books
IN THE FUTURE we will continue to engage parents in new ways; up next is an opportunity for families to build their own family tree using reusable wall decals. Visit
pjlibrary.org/familytree for more details and to see an example of the decals.