What We Know About PJ Library Families

The 2013 PJ Library impact study "The People of the Book: An Evaluation of the PJ Library Program" is the largest known study of North American families raising Jewish children. The study surveyed more than 20,000 families.

Through the simple gift of children's books and music delivered at no cost to hundreds of thousands of families every month, PJ Library has identified a new pathway to enhance Jewish identity, increase engagement in Jewish life, and contribute to a more vibrant North American Jewish community.


PJ Library transforms families raising Jewish children

  • 85% report that they discuss Jewish concepts or values from PJ Library books as a family.
  • 73% say PJ Library creates opportunities for their children to ask questions about being Jewish.
  • 58% say that PJ Library influenced their decision to build upon or add a Jewish tradition to their home life.
  • 62% report that PJ Library has increased their family's positive feelings about being Jewish.


PJ Library sparks connections between families and the greater Jewish community.

  • 67% of families cite PJ Library as helping them feel more connected to their local Jewish communities.
  • 89% of PJ Library community partners report they are more focused on outreach to families raising Jewish children since launching PJ Library.
  • 80% of PJ Library families say they are now attending local Jewish community events, an increase from 21% three years ago.

To date, nearly 225,000 families across North America have participated in PJ Library, representing an extraordinary level of Jewish engagement.